What is Marketing?

Defining a Market

 Market Research

Marketing Mix-The 4Ps and the 4Cs

 Writing a Marketing Plan

Marketing Strategies

Test and Track

Implementation

(View PDF version of entire Marketing 101)

Please contact Ginger S. Myers for permission to reprint or reproduce materials.

Ginger S. Myers
Regional Marketing Specialist
Western Maryland Research and Education Center
18330 Keedysville Road
Keedysville, Maryland 21756-1104
Phone: 301.432.2767 x338
Fax: 301-432-4089
gsmyers@umd.edu


"Educating People to Help Themselves"