Market Outlets and Tools
INTERNET SALES
While the Internet plays an important role in business today, its significance is about to explode. According to a recent survey by International Data Corporation, sales influenced by the Internet, either purchased online or directly influenced by research conducted on the Internet, account for 17% of all sales in the U.S. According to Jupiter Communication, US online consumers will spend in excess of $632 billion in off-line channels as a direct result of research that they conduct on the Web in 2005, dwarfing the $199 billion that consumers will actually spend on the Internet.
On the Web
- How to Direct-Market Farm Products on the Internet, by Jennifer Claire V. Klotz. USDA, Agricultural Marketing Service (AMS), Transportation and Marketing Programs, Marketing Services Branch, 2002. 50p.
Description: This publication provides basic information and suggestions for direct farm marketers on selecting and tailoring a Web site to meet their marketing needs and goals, including: Reasons for considering using the Web for direct farm marketing; How to develop a marketing plan; How to research the market; How to set up and market the Web site. References are cited to enable producers to undertake additional research on Internet marketing. Feedback from producers who use the Internet is included to demonstrate the challenges and the benefits of using this marketing tool.
- E-Commerce for Farmers: Yes, You Can! by Michelle Frain. New Farm (2003). Full text: http://newfarm.rodaleinstitute.org/depts/midatlantic/FactSheets/e-commerce.shtml (accessed 12/12/07)
Please contact Ginger S.Myers for permission to reprint or reproduce materials.
Ginger S. Myers
Regional Marketing Specialist
Western Maryland Research and Education Center
18330 Keedysville Road
Keedysville, Maryland 21756-1104
Phone: 301.432.2767 x338
Fax: 301-432-4089
gsmyers@umd.edu
"Educating People
to Help Themselves"
Issued in furtherance of Extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture, University of Maryland, College Park, and local governments. Cheng-I Wei, Director of University of Maryland Extension. The University of Maryland is equal opportunity. The University's policies, programs, and activities are in conformance with pertinent Federal and State laws and regulations on nondiscrimination regarding race, color, religion, age, natural origin, gender, sexual orientation, marital or parental status, or disability. Inquires regarding compliance with Title VI of the Civil Rights Act of 1964, as amended; Title IX if the Educational Amendments; Section 504 of the Rehabilitation Act of 1973; and the Americans With Disabilities Act of 1990; or related legal requirements should be directed to the Director of Human Resources Management , Office of the Dean, College of Agriculture and Natural Resources, Symons Hall, College Park, MD 20742 |
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