Market Outlets and Tools
TRANSLATE TRENDS INTO PROFITS
Fads are something people talk about, but trends are something people do. Look for market niches created by consumer trends. Popular trends include anything to do with health and nutrition, convenience, ethnic products, foods for the weight-conscious or elderly and food safety concerns.
To track these and immerging trends read “people” oriented publication’s such as USA Today, Cooking Light and Consumer Reports. Trend-driven niche markets are highly competitive and demand the highest quality product and packaging to differentiate your product from the crowd. Some trends have a very short or seasonal life-cycle while others may continue for several years.
Be prepared to change your product mix, packaging or distribution with changing consumer preferences.
Please contact Ginger S. Myers for permission to reprint or reproduce materials.
Ginger S. Myers
Regional Marketing Specialist
Western Maryland Research and Education Center
18330 Keedysville Road
Keedysville, Maryland 21756-1104
Phone: 301.432.2767 x338
Fax: 301-432-4089
gsmyers@umd.edu
"Educating People
to Help Themselves"
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